This has nothing to do with markets and everything to do with ethics. It is not ethical for a company to knowingly risk lives to rush out a new product. In the airline industry, it is unheard of for this to happen. Everything is triple redundant for a reason. Typically you would cut corners elsewhere that is not a risk for human lives. Boeing already tried that by outsourcing the construction of the 787 and it was riddled with failure. They should have learned their lesson there.