Don't just roll the dice – Software pricing guide (2012) [pdf]

Re:Don't just roll the dice – Software pricing guide (2012) ... by stevoski on Sunday January 12, 2020 @08:25PM (#22031110)

I recently asked someone who helped Fog Creek with sales-y stuff about this quote.

He said it had to be taken with the fact that Joel Spolsky's blog in its heyday had a tremendous amount of traffic from developers. He implied that it doesn't universally hold true.

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Re:Don't just roll the dice – Software pricing guide (2012) ... by double0jimb0 on Sunday January 12, 2020 @10:52PM (#22031664)

Sounds like you asked a marketing/sales guy this question, and you got a marketing/sales guy answer.

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Re:Don't just roll the dice – Software pricing guide (2012) ... by dx034 on Monday January 13, 2020 @01:50AM (#22032387)

I think the answer is pretty clear. If you already have a channel to customers you can focus on the product. If not, increasing reach can be much more beneficial.

That can work for others too. Maybe building an audience via a blog can be worth more than paid advertising, depending on the target audience.

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