Because that core business isn't where all the money is going. The basic concept of software connecting buyers to sellers (riders to available drivers) is a simple software problem, easily solvable by a few guys and servers given time. Uber spends money on expansion, marketing and a constant game of legal stratego against any town/city/country that seems to get in its way. We are overpricing, over-rewarding, those companies who live to rise their stock price. We should be rewarding those companies whose continued existence is of the greatest benefit to society. That probably isn't Uber.