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Re:Don't just roll the dice – Software pricing guide (2012) ... by cperciva on Sunday January 12, 2020 @03:30PM (#22029084)
I think it depends on your context. If the alternative to buying your product is not buying your product, people may be willing to pay an amount proportional to their wealth; but if the alternative is a lower-priced competitor, the price they're willing to pay will be anchored.

Jeff Bezos is far wealthier than I am, but I don't think he would pay a million dollars for a hamburger.

Re:Don't just roll the dice – Software pricing guide (2012) ... by bjelkeman-again on Sunday January 12, 2020 @06:15PM (#22030406)
I have a friend who used to be a hairdresser. Some of his customers flew across the Atlantic to Europe to get a haircut... maybe not a million dollars for a burger, but thousands for a haircut, and at least a few days spent.
Re:Don't just roll the dice – Software pricing guide (2012) ... by thaumasiotes on Monday January 13, 2020 @05:16AM (#22033244)
> thousands for a haircut, and at least a few days spent.

This conclusion is sound if the schedule looks like fly out -> get haircut -> fly back.

If you do anything else while you're in Europe, then the travel cost is being amortized over everything you do. Maybe I was willing to pay a few thousand dollars for some Yarg cheese, and the haircut was a happy bonus.

Re:Don't just roll the dice – Software pricing guide (2012) ... by franciscop on Sunday January 12, 2020 @05:28PM (#22030030)
I've heard about American people who take a plane only for eating something specific on Europe. The direct price might not be so much, but that's still on the thousands.
Re:Don't just roll the dice – Software pricing guide (2012) ... by mojuba on Sunday January 12, 2020 @03:34PM (#22029107)
True but I think competition is already factored into the hypothesis as the lowest price nobody is willing to pay, which in case of a hamburger and given the competition could be only say $25. So you will be looking for a peak in the range say $10-25.