That's exactly why I used Uber in new cities - I don't know which cab company is honest and which is crooked, I don't know what's the good rate looks like, I don't know whether the route from airport to my hotel is supposed to take 10 minutes or 40 minutes... I don't have time or desire to conduct this research, yet less after a long and tiring flight. In Uber, I get price upfront - if it sounds reasonable, I go, if it sounds too much, I look for the other options. Much simpler.