"TLDR: The magazine model is not the best choice for indie intellectuals trying to start something. Two reasons: (1) Accelerating digital culture requires you to move fast and group projects move slower than solo projects, and (2) accelerating media segmentation rewards increasingly unique, hyper-niche content, so smaller, in-house production teams are better able to express unique micro-niches. I discuss some other social-psychological bases for this view, and acknowledge some exceptions."