Do you need really need "sources" to know that shame acts as a deterrent not to do something, and/or as a motivating factor to do something, for a multitude of actions good or bad and has done so for thousands of years of human history? Simple observe...and you will have all the sources you need.

I need sources for your theory that it will be an effective way of motivating the desires behavioral change, yes. After all, if you simply look around then you can see it doesn't work.