Brown, sticky, sugary, water is not a good product for a health conscious future. A future where people learn from an early age the perils of too much sugar. A future where governments limit the sale of such goods.

Coca Cola needs to diversify.

Then again, dairy seems like an awfully bad segment to get into given the issues it faces.

Who am I to judge the brass over there though? I'm sure they paid some consultants eight figures to tell them that this was a good idea.