How to best monetize a website: Cost per click VS cost per lead VS annual fee?

Posted by savvyscoop on Wednesday January 08, 2020 @09:32PM
from the self-post dept.

We've done a basic MVP in Squarespace for a software comparison site.

The plan is to build a proper comparison site once we get some traction.

From your experience, what's the best revenue model to monetize it?

Is it:

1. cost per click with a bidding auction, e.g. Capterra

2. cost per lead only: Software Advice

3. or annual fee with cost per lead: G2

My gut tells me that it's CPC with bidding - similar to Google Ads.

( 2 comments | 2 points | on HN )

Re:How to best monetize a website: Cost per click VS cost pe... by savvyscoop on Wednesday January 08, 2020 @09:43PM (#21998057)

Here are the links:

MVP: https://www.savvyscoop.com/identity-verification

1. https://www.capterra.com/

2. https://www.softwareadvice.com/

3. https://www.g2.com/

[ Parent | on HN ]

Re:How to best monetize a website: Cost per click VS cost pe... by georgeb178 on Wednesday January 08, 2020 @09:48PM (#21998085)

Capterra model will generate most revenue as long as they rank well in Google. It’s similar to Google Ads. It’s also low touch which means you won’t need to spend a lot on Account Managers. The downside to Capterra is that if you lose Google rankings you lose revenue. Perhaps you could also charge an annual fee on top.

[ Parent | on HN ]