That's the big thing I see missing here. "Having it sent" is the goal of the game. Otherwise I might as well snap a personal photo and send it with Postino (which is how I am doing things now - and unscientific sampling shows that is much more likely to stay on somebody's fridge long after the event is past).

Still, wrapping paper has some potential, especially if they offer good quality paper, which Hallmark/Walmart/whatever don't seem to carry much.