Sounds like healthy competition behavior to me. Sonos is always allowed to push 2 sku's one for Alexa and one for GA.
Re:Sonos: Working with big tech sucks
by lonelappde on Wednesday January 08, 2020 @05:09PM
(#21996322)
Holding users hostage and pressuring them to purchase expensive unnecessary additional hardware (wasting resources and pollution) is not healthy competition.
This is answered in the article. That's what GhettoMaestro is talking about. Specifically - Google said that it would pull Assistant support if Sonos added support to simultaneously listen for Alexa. That's the answer as to why they don't support 2 competing interfaces. Not a technical decision - but looks more like a business decision from Google.
Even if you disregard bullying - this seems like a way for Google to assert exclusivity.
>APIs that every consumer can hookup with IFTTT
This only works if the API is open enough to use. I somehow don't think Amazon Alexa and Google Assistant agreements with third-parties would support that.