Here in the UK, I have a choice of many different ISPs, all of whom (in theory) compete for my business.

Guess what? The big ones are still awful: hijacking DNS, providing horribly congested service and laughable "support". All in the race to cut as much cost and increase profit in the name of being able to undercut the next guy by £1/pm. Competition isn't the pancea you seem to think it is.

> Maybe you in the US should fix the root cause of your problem (legislation) instead of deploying rogue technology making life complex for everyone else?

Maybe you should use a different browser. Or learn how the one you're using works at least.

That kind of feels like answer the question "why is there cellophane on the counter" with "Why don't you go to apple and get them to change their packaging to reduce plastic waste?" I mean, yeah, that's a solution, but you're requiring a massive effort, when really that doesn't address your problem at the moment.

It would be interesting to see stats on this.

I would guess between monopolies and hostile governments, more people worldwide have no choice, and it's a good default, but I don't know.

In any case, both Firefox and Chrome should make it super clear to users that they are doing this.