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Re:Apple AirPods: iPhone accessory or the next big thing? by scarface74 on Tuesday January 07, 2020 @11:23PM (#21988319)
You don’t have to guess. Jobs himself said in his famous “Thoughts on Music” essay that only 3% of music on iPods were bought from iTunes.

https://macdailynews.com/2007/02/06/apple_ceo_steve_jobs_pos...

Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats.

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