Re:Analyzing churn rates, free trials, and other metrics
by yskchu on Tuesday January 07, 2020 @10:40PM
(#21988045)
Bloomberg (magazine not terminal) did that for me, annual plan wasn't available during sign up (though there was a cheap 3 month trial); after a few months on the full monthly plan, offered me annual plan at a discount.
I took it.
Annual plan only available after 6 months of membership?
While I understand that sounds counterintuitive, if not odd, it:
a) offers an incentive to stay.
b) with that goal line in mind, the offer of annual when getting there has special meaning. As opposed to a random "you've stayed. You must be happy. Wanna go annual?"
Again. I hear what you're saying, but in a nudge-y / Hooked sorta way it might work.