The worst part, sony manages to screw this up even when they are in the lead. They have a line of Bose QC35 competitor over the ear headphones that legitimately beat Bose (in terms of sound quality; for fit and such, the opinions seem to be 50/50, but pretty much every reddit thread on headphones with active noise canceling within that price range will recommend them), while maintaining the same price. As of today, they are my favorite over the ear headphones that feature noise canceling.

So far, they have 3 generations of those (over the past 5 years iirc). You know what the naming scheme for each generation is?

MDR-1000X (that’s the gen i have and love; heard that the 3rd has some great improvements over the first two as well) -> WH-1000XM2 -> WH-1000XM3

To add an insult to injury, it is literally just one character away from just as poorly named “sony airpods”, which is WF-1000XM3.