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A comment on Analyzing churn rates, free trials, and other metrics. Parent comment

Re:Analyzing churn rates, free trials, and other metrics by xyzzy_plugh on Tuesday January 07, 2020 @06:10PM (#21986260)
Don't folks usually track churn amongst cohorts anyways? Churn rate without any associated facts is almost completely meaningless, as you suggest, other than to elicit concern.
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Re:Analyzing churn rates, free trials, and other metrics by jrochkind1 on Tuesday January 07, 2020 @09:05PM (#21987541)
Did the OP?
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Re:Analyzing churn rates, free trials, and other metrics by jlongster on Tuesday January 07, 2020 @10:04PM (#21987875)
I did not, but I was only focusing on the next year anyway. It's just something to take into account losing customers. If I take a pessimistic churn rate and it goes down over time I'll be better off.

I haven't read the linked post, will do. I don't think I have nearly enough data to know customer lifetime though. I only have 4 months worth of data.

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