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A comment on Apple AirPods: iPhone accessory or the next big thing?. Parent comment

Re:Apple AirPods: iPhone accessory or the next big thing? by saagarjha on Tuesday January 07, 2020 @06:09PM (#21986256)
> Apple does very little marketing these days.

Apple does a significant amount of marketing, and I'd argue that they've been steadily ramping it up recently. It's just that they're usually a lot better at staying out of your face about it.

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Re:Apple AirPods: iPhone accessory or the next big thing? by ghaff on Tuesday January 07, 2020 @06:41PM (#21986528)
First of all marketing != advertising.

But they certainly do advertising specifically. A lot has been oriented around photography for a while but that's hardly surprising as people certainly don't upgrade phones for texting or phone calls.

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