News for hackers. Stuff that matters.

A comment on Apple AirPods: iPhone accessory or the next big thing?. Parent comment

Re:Apple AirPods: iPhone accessory or the next big thing? by samatman on Tuesday January 07, 2020 @05:55PM (#21986093)
During that same era, Apple's slogan for the iPod was, notoriously: "Rip. Mix. Burn."

They were the first company to crack the nut of digital music sales, and getting those deals with the recording industry absolutely required DRM at the time.

[ Parent | on HN ]
Re:Apple AirPods: iPhone accessory or the next big thing? by kristianc on Tuesday January 07, 2020 @06:02PM (#21986179)
> During that same era, Apple's slogan for the iPod was, notoriously: "Rip. Mix. Burn."

So the argument that Apple didn’t outcompete Sony on marketing rests on a marketing slogan from 20 years ago?

That slogan makes pretty clear to me what Apple’s priorities were and had been all along - put the customer’s needs at the forefront of their positioning.

[ Parent | on HN ]
Re:Apple AirPods: iPhone accessory or the next big thing? by nicoburns on Tuesday January 07, 2020 @06:45PM (#21986553)
Apple actually had a product for this too (itunes), which integrated with the ipod, and allowed you to seamlessly rip your existing CD collection and sync it to your ipod in one relatively simple piece of software. You can tell how important this was by the fact that apple produced a windows version of itunes.

I believe CD ripping software was relatively niche before that due to legal concerns. I don't think it was just marketing.

[ Parent | on HN ]