Re:A former Egyptian engineer found the secret to building a...
by jariel on Tuesday January 07, 2020 @02:43PM
(#21983911)
I'm not sure free will is a total illusion but we definitely make decisions on cruise control all day long.
The gas station is actually evidence of this: literally the utility of the product does not change, but more revenue ...
I think maybe it's an offence to Engineers to posit that they are not 'in control'. It takes some right-brain thinking to get this it's all a little counterintuitive.
But it's definitely reality. For the quickest possible introduction to really odd marketing concepts that are true, I'd recommend the '22 Immutable Laws of Marketing'. For an Engineer, it's like getting hit in the head with a frisbee.
The gas station is actually evidence of this: literally the utility of the product does not change, but more revenue ...
I think maybe it's an offence to Engineers to posit that they are not 'in control'. It takes some right-brain thinking to get this it's all a little counterintuitive.
But it's definitely reality. For the quickest possible introduction to really odd marketing concepts that are true, I'd recommend the '22 Immutable Laws of Marketing'. For an Engineer, it's like getting hit in the head with a frisbee.