I meant that using media to manipulate public opinion is nothing new, and it's happening at a scale that people are barely aware of, though the mechanisms have evolved...

Oh totally, I just wanted to clarify for anyone reading that my incorrect interpretation was what I first came up with. I also have a lot of problems talking with others who think that only the scale changing isn't that big of a deal, when that's the biggest deal, and makes it all something entirety new fundamentally.