I'm not sure if you are objecting to approaches like the tetrad formalism in your final sentence, or even to gauge freedom itself. There's no reason an observer -- even an always lightlike one -- can't carry around its own system of coordinates. People from ISS astronauts (LVLH vs ECEF/ITRF) to aerobatic pilots (LVLH/LENU to GPS) to pedestrians looking at map apps on their smart phones do that casually all the time, and nobody expects ensembles of objects to move with respect to each other as one swaps sets of coordinates. Setting a new coordinate system every few steps while navigating on foot through a complicated city core is perfectly fine, and so is setting up a new coordinate frame at every infinitesimal step along an affine-parametrized curve traced out by a photon. IMHO that is the core of relativity.
I'm not sure if you are objecting to approaches like the tetrad formalism in your final sentence
The final sentence was just a comment on the pedagogy of deriving cosmological redshift via infinitesimal Doppler shifts. There's nothing wrong with it (sections of the frame bundles and all that jazz if you want to get formal), but to me, this feels like putting things on their head: I consider the Doppler shift a special case of the generic relativistic shift, making it circular to then explain the generic case as a series of infinitesimal Doppler shifts integrated along a photon's worldline.
I disagree: Relativistic frequency shifts (doppler shift, gravitational shift, cosmological shift,...) can all be understood kinematically:
The invariant quantity you have to consider is photon 4-momentum, with energies at time of emission and absorption given by the projections onto the 4-velocities of the respective observers, so it's all about the relative orientation of some vectors, ie kinematics.
If spacetime is flat, photon momentum is constant, so all that matters is the relationship between emitter and observer frame. However, in curved spacetimes, there's no distance parallelism, and photon momentum at time of emission and absorption will be related by parallel transport along the photon geodesic.
In principle, you could even view the process of parallel transport as a series of infinitesimal Doppler shifts, though I would argue that puts emphasis on the wrong thing (the arbitrary frames chosen along the geodesic).