Uhh... I worked in an adjacent industry for a while and multiple interactions with big players and small players left me the distinct impression that it was the other way around. Little players just kept doing what they did the year before because it "worked," no matter how sub-optimal, no matter how long-term detrimental, while big players hired agricultural scientists that actually knew how to measure, optimize, and spend money on costly upkeep with an expected long-term payoff.