Re:Launch HN: Freshpaint (YC S19) – Automated, Retroactive A...
by UnbugMe on Monday January 06, 2020 @06:44PM
(#21974880)
Ah, interesting...
I've looked a bit at CRM integrations and they all do things slightly differently in ways that make it hard to factor out common pieces. Glad to hear that isn't the case in the event data space.
The secret is that most APIs that accept event data are pretty much identical. They have some method or endpoint where you send a JSON dictionary of properties. Once we had had the core event processing down, it wasn't hard to quickly add a lot of integrations.