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Re:The economics of unused gift cards by s_dev on Monday January 06, 2020 @04:39PM (#21973644)
> cash would be a much better choice.

Cash is often spent on normal things (or things the giver might disapprove of e.g. alcohol) rather than "something nice" -- Gift Cards are a good middle ground between paying someones electric bill or getting them a jacket that doesn't fit or suit their wardrobe.

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