For small teams, this goes to the weekly leadership mtg and VP's 1-1s: CEO/cto or vp eng/prod should be reporting their side, but also asking sales+marketing if they need enablement.

For next scales, two models I like are "Tiger teams" (top dev team who can jump onto stuff for pushing a VP Sales picked acct through) and dedicated analysts+devs. I'm skeptical of say A/B testing until you are huge, but stuff like sales/success/marketing automation can hit way earlier.