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A comment on How to get your startup coverage online. Parent comment

Re:How to get your startup coverage online by ericgs on Tuesday February 08, 2011 @08:14PM (#2195745)
It depends what you're doing. Press releases can be a handy tool if you're actually announcing news, not that some previously unknown startup by a relatively unknown team has come into existence.

You should pursue coverage as soon as your startup is ready for people to start using it and then at regular intervals thereafter as you add compelling features or have otherwise marketable milestones.

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Re:How to get your startup coverage online by paulcarneyjr on Tuesday February 08, 2011 @08:51PM (#2195873)
I agree. The Press Release is somewhat effective, but is becoming very overused. You are better off building a good followers on Twitter and providing your information through that channel. They will generally be more interested in what you have to say.
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