Time is money, so betting on action with no immediate benefit (reading a book, voting for the "correct" candidate from the wrong party) versus action with immediate benefits (the dopamine rush from playing a video game, or skipping voting to go to work/enjoy your day off) is risky, at least as far as Scumbag Brain is concerned.

In that vein, I don't believe laziness exists; just misaligned incentives. Intellectual, even emotional appeals tend not to work when people are insecure. You have to alleviate the insecurity somehow.