Re:Landing Page Best Practices: the definitive guide (with i...
by paraschopra on Tuesday February 08, 2011 @03:18PM
(#2194623)
Yes, agreed that a screencap of Full Sail or Webtrends landing page could have added a lot of value. Great point.
Also agree that infographics aren't directly relevant to the interview but they definitely are contextually relevant.
Re:Landing Page Best Practices: the definitive guide (with i...
by kaylarose on Tuesday February 08, 2011 @03:37PM
(#2194730)
Relevant in the overall big picture of landing pages perhaps, but not to the blog post at hand. That's what "Related Posts" sections are for. If you spend the time to get original content, then you should not be afraid to showcase it.
If you want break up large sections, use visual cues to break up content. Since you mentioned Unbounce, see these[1][2] as inspiration. Note the use of font size and weight, lists, whitespace and images that are directly related to the copy.
If you want more feedback, my email is in my profile.
[1]http://unbounce.com/landing-page-examples/your-landing-page-... [2]http://unbounce.com/landing-page-optimization/marketing-fail...
This type of visual noise is actually more distracting than not providing an images at all. In my opinion, you would be better to provide images that provide visual context, and illustrate or support his answers.
For instance, in the "Opinion on Landing Pages" section you could provide a screencap of a well designed Full Sail or Webtrends landing page (perhaps with a caption or pull quote of what makes them well designed).