Yep your second case is very legit and is why I softened my disdain with the edit.
I love Bon Appetit's youtube channel for example, and (ironically?) usually tune out at the end of their video when they get to the recipe at the end. Great point, thank you.
But I've subscribed to some food blogs because the recipes are decent and the stories make it interesting - otherwise, a series of recipes in my rss would just be incredibly boring. In this case it's closer to a tv personality you'd watch on tv than a recipe book.