Re:Guide to speaking at tech conferences
by jakobmi on Wednesday January 01, 2020 @10:07PM
(#21932684)
I'm also not a huge fan in general, but it's a distinctly good method for getting feedback when building an API or product.
Let me tell you this story:
October 2019 we did something similar, but took it to the extreme: We created 8 conventions on 8 days in 8 major cities in Germany to learn more about private investors and our customers. Time-wise, almost no rational person would've invested so much time.
We talked to almost 1000 real and some prospective customers. The learnings were amazing. In the following 4 weeks, we managed to improve product and reduce churn by 3X (~24% to 6%), which is generally unheard of. It was one of the best ways ever to build up user empathy and understanding real, underlying needs as well as a ton of UX problems.
Let me tell you this story: October 2019 we did something similar, but took it to the extreme: We created 8 conventions on 8 days in 8 major cities in Germany to learn more about private investors and our customers. Time-wise, almost no rational person would've invested so much time.
We talked to almost 1000 real and some prospective customers. The learnings were amazing. In the following 4 weeks, we managed to improve product and reduce churn by 3X (~24% to 6%), which is generally unheard of. It was one of the best ways ever to build up user empathy and understanding real, underlying needs as well as a ton of UX problems.