IBM's business model is persuading people to pay them for their expertise/services.
Put yourself in the shoes of someone who doesn't really know much tech, but is trying to select their next vendor for something: search around for some keywords and up pops the IBM articles/releases and all your buzzwords are name-dropped along with some impressive-sounding other things you've not heard of/only vaguely aware of, so - BINGO - IBM goes on the shortlist and your fairly boring CRUD e-commerce project is now breathlessly mentioned along with AI/IoT/5G/FutureTech and suddenly seems more exciting (...and expensive/profitable) than it is. You can't blame them.
IBM's business model is persuading people to pay them for their expertise/services.
Put yourself in the shoes of someone who doesn't really know much tech, but is trying to select their next vendor for something: search around for some keywords and up pops the IBM articles/releases and all your buzzwords are name-dropped along with some impressive-sounding other things you've not heard of/only vaguely aware of, so - BINGO - IBM goes on the shortlist and your fairly boring CRUD e-commerce project is now breathlessly mentioned along with AI/IoT/5G/FutureTech and suddenly seems more exciting (...and expensive/profitable) than it is. You can't blame them.