Probably not going to change anytime soon. It's a lot more palatable to Europeans to invent reasons to fine foreign companies than to face up to the fact that all the red tape they use to maintain their way of life is the reason they're a non-player compared to the Americans or the wealthier SEA region nations. It's part of why SEA is the better focus for long-term trade partnerships since they don't share the entitled laziness that makes Europeans protest over things like automated checkout counters. South America is interesting because it has a lot of the properties that make for a potentially competitive tech scene but not the wealth to keep talent so the European strategy probably suits many of the region's nations better for now.