Re:Ask HN: Which is the most successful one-person business ...
by crikli on Monday December 30, 2019 @12:06AM
(#21910945)
That is awesome. When did she start the company? What has her growth strategy been and how has she acquired new clients?
Re:Ask HN: Which is the most successful one-person business ...
by throwaway_29575 on Monday December 30, 2019 @12:28AM
(#21911027)
She's been running it for about 12 years, basically not long after the kids started at school.
Growth has been organic, probably around 20% year on year at a guess.
For a long time new clients were mostly Google Ads/Remarketing, word-of-mouth and customer referrals and a few ongoing relationships with sales executives in traditional media like TV, radio, etc. Over time organic SEO has come into it as her ranking improved.
There's been minimal networking which is always a concern if online stops working. There's just not the time to be out at business chambers, BNIs, etc, look after kids and get work done. It's also a long term commitment.
Re:Ask HN: Which is the most successful one-person business ...
by crikli on Monday December 30, 2019 @11:18AM
(#21914345)
I've got a business that my wife and I are launching, as well as a couple of other ventures queued up for 2020. All of them will rely on effective digital marketing. I'd love to visit with your wife, see if there is a fit. My email is chrisrikli at gmail.
Re:Ask HN: Which is the most successful one-person business ...
by bitcoinmoney on Monday December 30, 2019 @04:20AM
(#21912030)
What does web/digital marketing do?
She runs her own web/digital marketing company and is the only full-time employee (which includes time for school pick-up/drop-off). She has a few freelancers for graphic design and content writing and I help out as I can while working a full-time corporate job.
Her company revenue is over 300k/year.