Visual Website Optimizer: Bootstrapped, Profitable, and over 4,000 users

Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by paraschopra on Monday February 07, 2011 @04:46PM (#2190922)

We are using re-targeting using Adroll (though other providers are also there). If you are on http://visualwebsiteoptimizer.com/ they drop a cookie and then identify you as you travel on different sites on web. They bid across ad networks to show you the ad of VWO.

It costs approximately $1 per click and is perhaps the best investment you can make. But you have to be careful not to spook your users. Have a cap on how many times a person can see that ad in a day.

It converts OK but is great from branding point of view. People tend to remember VWO because they have been on site before.

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Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by nhebb on Monday February 07, 2011 @06:44PM (#2191279)

I think a lot of us fall into the Adwords or nothing trap. I'd love to see a write-up of the different advertising options available on the web. I've looked around in the past, but too many of the write-ups are geared toward the affiliate marketing crowd.

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