Visual Website Optimizer: Bootstrapped, Profitable, and over 4,000 users

Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by rumpelstiltskin on Monday February 07, 2011 @03:42PM (#2190627)

Congrats on the growth!

Can you elaborate a bit on the numbers? Specifically revenues, margins etc

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Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by paraschopra on Monday February 07, 2011 @03:48PM (#2190654)

I knew this question was coming :)

I can't tell you exact revenues but I can talk a little about margins. Since we are handling about 900 million page views, our major cost is CDN (Amazon CloudFront) and Hosting (with Linode). Haven't been doing a lot of paid marketing so only expense we have is people and infrastructure. Actually tried various forms of paid marketing but none really worked so far.

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Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by rumpelstiltskin on Monday February 07, 2011 @03:59PM (#2190714)

Sorry if I put you on the spot, my main reason for asking was my curiosity regarding the cost of your CDN :) I figured that must make up the lion's share of your expenses.

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Re:Visual Website Optimizer: Bootstrapped, Profitable, and o... by paraschopra on Monday February 07, 2011 @04:29PM (#2190859)

Yes, CDN costs a lot more than I had initially expected (but it is still not a large % of total revenue)

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