A TV whose "dumbness" is a selling point and not a drawback. Basically a monitor in a TV form-factor with a reasonably price (it's actually pretty cheap for its size and feature set) - at the moment the only other alternative to this is a commercial display which are priced at several thousands for this size, and even then I'm not sure any of them would offer 4k and HDR (since it's not really relevant for outdoor digital signage applications).