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Re:What I do with data at 37signals by Maro on Monday February 07, 2011 @12:57PM (#2189909)
The article basically states

"We at 37 signals try to collect and analyze data about our users to make our products better. We may share some of what we do in later posts."

It is being upvoted here on HN because it plants a good idea into people's heads:

"I've heard about this new trend about using data to optimize your app, and it turns out those cool 37s guys are doing it. Maybe I should too!"

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