If Trader Joe's scattered their jams randomly throughout the store, we'd be upset too. Apricot jam in the "quirky and fun spreads" section along with hummus, grape next to peanut butter in "old time classics," strawberry in a section that isn't shown to you at all - you have to be told by a friend that it exists and ask a worker for it by name.

I've overextended the analogy.

The content available on Netflix is great, but the discoverability UX is atrocious.