I do get your point but people are just making the same gamble with airpods as they would with any other device if they buy without researching. For example a great many people have issues with airpods even just staying put in their ears (unfortunately earphones aren’t something you’re allowed to try before you buy - at least not in the U.K.).

Though at least with Apple, their brand is more visible and generally more consistent so I can see why people might consider it less of a gamble than buying a comparatively priced audio brand.