Re:"Seriously - those first 386 chips barely worked at all. ...
by pbhjpbhj on Monday February 07, 2011 @10:44AM
(#2189290)
>Cyrix, an Intel competitor at the time, boldly parodied the "Intel Inside" campaign with their own "Cyrix Instead" campaign.
That sounds like an awful campaign - every bit of copy with "Cyrix instead" bringing to mind their competitor and subtly suggesting that Cyrix are the lesser company .. bleurgh.
Compaq shipped a computer with a 386 before IBM did. That was quite a coup at the time and helped establish Compaq as a top-tier computer maker instead of just another PC-clone vendor.
Compaq was also, in a way, partially responsible for Intel taking marketing and branding more seriously. When computer buyers were polled with the question, "Who invented the 386?" the most common answer was "Compaq." Intel responded, in 1991, with their "Intel Inside" campaign to get their logo and brand on the outside of the computers where it could be seen.
Cyrix, an Intel competitor at the time, boldly parodied the "Intel Inside" campaign with their own "Cyrix Instead" campaign.