More like rant against dressing standardized components a thousand different ways to make it seem there's more options than there are.

What standardization could enable, in a better world, is customizability - the ability to cheaply compose standard parts and some dressing on top to match a particular demand of an individual customer. Instead, we get common customizations prebaked and deployed on the market in a shotgun fashion. It's extremely wasteful, and a reflection of the fact that matter is too cheap these days.