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Re:What's Amazon's market share? 35% or 5%? by berniepebbles on Tuesday December 24, 2019 @11:37AM (#21873132)
It depends... When asked by regulators, 5% market share. When asked by customers, 35% market share.

Joking aside, Peter Thiel has great commentary on how companies avoid the monopoly label by claiming to be part of a larger community. A classic example is that Google search has at least 70%+ market share. However, when asked by regulators, they’re a “tech company” with many competitors and have a significantly lower market share.

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