I think the distinction here may be "the Obama campaign" vs "the DNC" but yes, the media lauded expansive data collection, microtargeting, and get out to vote (gotv) efforts in the ancient days of 2012-2015.
On a different level, Obama drastically reduced the funding for the DNC and weakened the organization, possibly as part of a grand bargain with Hillary (https://www.washingtontimes.com/news/2017/nov/2/brazile-says...).
Additionally, the consensus is that Trump's team embraced FB ads / other digital much more than Clinton's team. FB embedded "representatives" (presumably sales/operations people who understood how to best use FB ads) with both campaigns but only Trump's really listened: "Hillary Clinton’s campaign didn’t have Facebook employees stationed on site, according to people familiar with the campaign. One former Clinton campaign official said the campaign didn’t want to give Facebook employees “24/7 opportunity” to sell more ads by embedding with its staff. A spokesman for Mrs. Clinton didn’t respond to a request for comment." (https://www.wsj.com/articles/how-facebooks-embed-in-the-trum...).
Of course, to Kick's point, the specific company being discussed here is a Bloomberg operation, not a Democratic or "progressive" operation, whatever those terms mean. If Sanders or Warren win the primary, will Bloomberg redirect the company to their control / use?
Do you have any actual evidence for that? Because mainstream media have been saying the opposite since Obama.
What you said is exactly what a company looking for dem dollars would say. Which is pretty much what Cambridge Analytic said to the gop candidates.