Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O...
by notahacker on Sunday February 06, 2011 @04:42PM
(#2186526)
They can afford to pay for the ads out of the profit they're making.
Assuming the various established UK price comparison sites aren't all wasting their money saturating TV advertising schedules, TV advertising is actually pretty good at grabbing the attention of the not especially tech savvy bargain hunter.
Moreover, even if SuperBowl ads aren't good at getting consumers to start spending money through them, it's a very high-profile way of showing their ability to reach a much wider audience to the businesses they partner with. They're the type of companies for which brand advertising makes perfect sense.
Assuming the various established UK price comparison sites aren't all wasting their money saturating TV advertising schedules, TV advertising is actually pretty good at grabbing the attention of the not especially tech savvy bargain hunter.
Moreover, even if SuperBowl ads aren't good at getting consumers to start spending money through them, it's a very high-profile way of showing their ability to reach a much wider audience to the businesses they partner with. They're the type of companies for which brand advertising makes perfect sense.