Save The Money: Groupon’s Super Bowl Ads May Spark Faux Outrage

Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by izendejas on Sunday February 06, 2011 @03:25PM (#2186355)

When was the last time a web startup bought a super bowl ad slot? It seems to have been right before the bubble. Or maybe the pets.com ad was just so memorable--for the wrong reasons.

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by jonknee on Sunday February 06, 2011 @04:22PM (#2186479)

Plenty of web startups buy Super Bowl ads. Go Daddy, CareerBuilder, Cars.com, Overstock.com, Monster.com, Priceline.com, and Hulu all come to mind.

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by izendejas on Sunday February 06, 2011 @08:27PM (#2187107)

Thanks. Except, I'm not sure Hulu qualifies as a web startup since it's a joint venture by NBC et al. I see CareerBuilder is owned by Garnett and others, too. I just watched a salesforce/chatter ad, but again, no longer startups as they are public. Just curious.

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by Alex3917 on Sunday February 06, 2011 @04:11PM (#2186459)

This is one of the greatest web startup super bowl commercials of all time, and it was run in 2002 which was pretty much the worst of the trough:

http://www.youtube.com/watch?v=lH39xjXaLW8

(It's the Computer Associates 'amnesia' slot where the guy walks into the filing cabinet and blacks out right before the big meeting.)

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by kristofferR on Sunday February 06, 2011 @04:12PM (#2186460)

Well, they're already bigger than Godaddy.com and preparing for IPO at 15 billion this year so it isn't that strange.

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by izendejas on Sunday February 06, 2011 @08:09PM (#2187050)

Sure, nothing against groupon.

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Re:Save The Money: Groupon’s Super Bowl Ads May Spark Faux O... by tomjen3 on Sunday February 06, 2011 @04:41PM (#2186525)

I don't know, it seemed that those companies weren't making huge amounts of money.

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