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Re:The modern web is becoming unusable by pixelrevision on Saturday December 21, 2019 @08:29AM (#21851121)
Analytics don’t provide context. My wife hates autoplay videos and those “blog posts” that now appear before all the recipes. Unfortunately turning off the video and having to scroll around trying to find the recipe is increasing her “engagement”.
Re:The modern web is becoming unusable by satyrnein on Saturday December 21, 2019 @10:19AM (#21851545)
Recipes can't be copyrighted and are basically undifferentiated. I suspect the resulting strategy is to try to hook you with the commentary, so that you like or relate to the author, making future visits more likely.

The relevant metrics would be things like returning visitors, not necessarily time on site or clicks on "mute".