It seems to me that all the factors they list come down to "size" of the transaction though: An airbnb rental is a pricier, longer, more complex and less urgent transaction than a taxi ride. It makes sense for people to spend >1hr looking at locations and prices and making decisions and they likely do that hours (months) in advance. Meanwhile when you're running late for work and need a cab, it makes no sense to spend hours comparing drivers' ratings, car types, closeness or price per mile.

To put it another way: Uber could change their app so that the "first choice" driver appeared at the top and you could just click "summon" BUT if you wanted you could go into another menu, scroll down and order drivers in terms of discount on Ubers standard rate / rating / closeness / CO2 per mile / inny or outie belly button etc. 99.9% of drivers would just hit summon and accept the price like they do today. That's their choice. But according to the court, that would fundamentally change their business model.

That doesn't make a lot of sense to me.

Starbucks serves coffee whether it just gives me the latte I ask for or whether it spends ages offering me complex combinations of organic, small farm, regional blends from my selection of 3 baristas in a variety of cups now or in 10 minutes time (all while everyone wastes time waiting).