There are definitely cases where I am so zoomed in that only a couple of roads are visible on the entire screen, yet there is no name on a road and I have to drag the view down the road multiple screen widths until I can see the name. (This isn't a trade-off for advertising, it's just a flaw.)

Edit: In fact, I just confirmed it now. Opened up Google Maps and started looking at small roads. For the third road I checked, Maps wouldn't show a name no matter how far I zoomed in, and I had to drag the view as described above.