I remember vividly talking to a GCP saleswoman. I was asking her about technical things and process/pricing and she just kept saying things like "We're talking with $FIRSTNAME about that." And I was like, 'who is this $FIRSTNAME guy?' and then I realized it was the CTO. This guy is so far divorced from anything technical or policy it's absurd, he just produces content for his 1- and 2- up bosses to look good in press releases, and he has no input to the way anything is done. But GCP had identified him as the way into the organization, and was totally uninterested in engaging with anyone else other than giving away swag.

Contrast this with AWS. They have expert engineers, pre- and post- sales, helping you find good ways to solve your problem. I could ring a senior guy on his cell right now if needed. The only problem with AWS is cost and complexity, it's the fast path to developing a $20k/day cocaine habit. But the AWS dealer will definitely come to your house to deliver at 11pm.

(It is a bit of a change from 10 years ago though, when everything had to be paid by credit card. Gave the accountants a heart attack. Gave me an ulcer from thinking about everything halting because the fraud control might reject the bill without warning...)

Azure definitely isn't in that league, still want to sell to the whole enterprise, getting promo stuff requires them to sign off at five levels, lawyers are involved in everything. In short, their dev relations are shite.

To illustrate your point about AWS, at my own workplace there are a few AWS people who are actually in our office once a week, sitting nearby just so they can be easily available to answer questions and work with us to design our architecture or assist in troubleshooting issues. I honestly can't imagine Google providing that level of dedicated support.