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A comment on Peter Thiel at Center of Facebook’s Internal Divisions on Politics. Parent comment

Re:Peter Thiel at Center of Facebook’s Internal Divisions on... by edmundsauto on Tuesday December 17, 2019 @03:46PM (#21818625)
I'm not sure what you mean -- generally, the smaller the audience size, the higher the CPM.
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Re:Peter Thiel at Center of Facebook’s Internal Divisions on... by dhimes on Wednesday December 18, 2019 @08:29AM (#21824564)
He is saying that if an 'ad' hits the right person in the right way, that person will share it withing a large group. So you may pay more to reach the first, but after that the target audience does the work for you by sharing.

-> I sponsor an ad targeting a certain audience

-> Byron Shifflett comments on the sponsored content in a way that makes it clear I reached him

-> Under another account, I reply to his comment

-> I send a friend request

-> He accepts

-> Now I can reach him just by posting my nonsense on my second account

-> He shares. That's what I like about him.

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